Justified, built, and scaled the entire end-to-end Google Fi retail business from 0 to $44M ARR
- Launching 0 to 1: Influenced leadership to enter the market by presenting data-driven recommendations
- Led engineering, product, UX, marketing XFns to act on data-driven metrics, resulting in 80% YoY growth
- Created scaled vendor supply chain process that distributed and sold over 1M retail SIMs
- Navigated ambiguous scope by developing product strategy and roadmap w/ clear objectives to track
- Created GTM strategy, data analyses, and execution plan to target most profitable user cohorts
Managed and optimized all operations of Google Fi’s new device launch and reverse logistics (RL) program
- Expanded Google Fi’s device portfolio over 300% by developing and scaling our XFn launch processes
- Processed 20K+ device repairs by scaling the RL program internationally across 3 repair partners
- Led annual budget planning for the operations team
